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Managing Director at Steelside
26 November 2001 02:32am
[INTERACTIVE WHITE PAPER] Interactive TV Advertising: A Marketer’s Guide
The convergence debate seems to have been put on hold for now. Most experts accepting that each consumer device/platform offers something truly unique and each will therefore continue to exist in their current formats.
What is your view of device convergence? Will broadband technology really transform the modern household and will people radically change the way they use mobile devices, PC’s and TV sets?