Recommended reports
Managing Digital Channels Best Practice Guide
Must-have guide for anyone involved in managing digital channels. Answers on questions about KPIs, team and organisational structures, budgeting, skills, strategy and planning processes etc. An Econsultancy Best Seller.
JUMP Magazine: Issue one
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
21 July 2009 13:27pm
Hi i am looking at recruiting a couple of posts into a Digital Marketing team which currently consists of 2 people a retention manager and me head of acquisition.
The 2 posts will be in acquisition - and my current thinking is a global search manager, and a web analytics/insight type person. We may also have budget for a content type person...
However I do also plan to recruit online marketing agency support (across PPC/SEO and display).
Does anyone think that employing a search manager and a search agency is unnecessary?
Anyone have any other thoughts on internal team structure and agency mix??
Managing Partner at Upfront Business Development
21 July 2009 18:13pm
Hi,
Upfront are a new business development consultancy who specialise in the marketing sector to help agencies grow. We represent a number of digital agencies who most likely can help with your search campaign. We also have a recruitment arm to the company, which helps sustain the growth we help our clients achieve.
We recruit across all digital marketing streams including web analytics, search and content. I would be keen to discuss your requirements further to demonstrate our approach and how we can help you and your digital team.
Our website is www.upfrontbd.com
My name is Adam Graham, and my direct line in 0207 107 2125 or email adam@upfrontbd.com
I hope to hear from you soon.
Many Thanks,
Adam
COO at Econsultancy
22 July 2009 15:23pm
Hi
You may find it useful to see some of the guidance in the Managing Digital Channels Report at http://econsultancy.com/reports/managing-digital-channels-best-practice-guide as it covers alot of team management and structure.
Regards
Charlie