Web consultant at Tecfoto S.L
15 May 2001 11:25am
By now I have information about giving quantitative information about e-metrics of a Web site, but when it comes to qualitative information, I think data mining techniques should be applied. Any information about how to apply this, reports, white papers, etc. and good products out there ?
Thanks to all
Creative Director at Agenda Solutions
15 May 2001 12:08pm
'e-metrics: business metrics for the new economy' is an excellent white paper with a thorough overview of the importance and relevance of using resarch and analysis including fairly comprehensive methodologies and examples.
http://www.e-consultancy.co.uk/knowledge/whitepapers/whitepaper_view.asp?id=28 (nb. This URL may 'wrap' - if so, copy and paste)
On 11:25:12 15 May 2001 campus77 wrote:
>By now I have information about giving quantitative
>information about e-metrics of a Web site, but when it
>comes to qualitative information, I think data mining
>techniques should be applied. Any information about how to
>apply this, reports, white papers, etc. and good products
>out there ?
>Thanks to all
This is the first The Impact of Digital Beyond Sales and Marketing: How Digital is Transforming Organisations report, published by Econsultancy in association with Blue Latitude.
The 35-page report includes an analysis of the impact of digital (including mobile and social media) on different business functions, an examination of the challenges and barriers to greater adoption of digital within the enterprise, and a section on the measurement of success.
Free market research on digital marketing
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