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Internet Digital Marketing Consultant at Independant Consultant
19 March 2008 07:10am
Hi,
I am conducting some research and thought it would be good to ask my peers what they thought. (bullet points would be great).
What does digital consumer behaviour and behavioural targeting mean to you?
DuncanNone
20 March 2008 19:10pm
Simple. Digital consumer behaviour refers to
1. Attitudinal (motive and emotive) actions taken by an individual or group in a digital environment, be it:
- A web/commerce site, interactions with online ads, social networks or email.
2. Behavioural targeting is a way of segmenting a group, be it customer base, prospect base, or a demographic by their behaviour. This is known as attitudinal profiling, and is a common way to segment data, form data clusters for companies to taregt with their products and services.
For further information it's worth checking out the market leaders, The Agency at www.TheAgencyOnline.co.uk. On request, they can provide a comprehensive guide to attitudinal segmenting, profiling and testing, be it online or offline.
Hope it helps
L ;-)
Consultant at Rupiz Media Ltd.
21 March 2008 07:37am
We've taken this analysis for our online marketing project. The main approach behind the digital consumer behaviour analysis includes -
1. What takes visitors intention to purchase (or not) online?
2. How has video buzz transverse the digital media in recent years?
3. How rapidly do consumers interface conventions (tagging, social networking, etc.) and users adopt to recently emerging technologies ?
Internet Digital Marketing Consultant at Independant Consultant
30 March 2008 06:16am
many thanks guys, a great help. I think it goes to show that there is no one answer, just a combination of best practises across the board.
Duncan
Speaker at IAI
10 May 2008 22:03pm
Hey, MooDorph or TheAgencyOnline or whatever your going to change your name to next, have you managed to sell your domain TheAgencyOnline yet or have you not build enough links yet?
You are after all using this internet marketing forum in a real marketing method!
Are you a student, a digital agency owner or just some hack trying to sell stuff to people.
Gotcha!