CEO at Econsultancy
14 June 2010 14:37pm
In case you hadn’t noticed we set a new site design live this weekend and I just wanted to give you a bit of background to what we’ve done, and why, and what we’re planning next.
What have we done?
Why have we done it?There are two main drivers behind the updates:
1. To make it clearer to new visitors *what we do*. Sounds simple, but as you will probably know, that’s surprisingly hard. Our last homepage had some cool stuff on it but tended to confuse new visitors.
2. To make it easier, and quicker, to find the content most relevant to you. Hopefully the drop-downs allow you to scan, and get to, our content quicker. And the ‘persona’ pages group content in ways that are useful: currently by discipline, organisation type and expertise level.
Can you give feedback?Yes, of course. Keen to hear any thoughts. Might be about bugs, design, functionality, navigation, CSS, accessibility issues etc. Two ways to feedback:
1. Tweet your thoughts and include the hashtag #econtech2. Reply to this post below
What are we planning next?Following are what we’ve got on our immediate to do list. Again, if you’ve got any comments then feedback as above.
Social media guy at CSC
14 June 2010 16:58pm
Redesign looks quite nice, but why 'Reports' on the nav bar and 'Research' in the four blocks? I don't much like having titles and 'View all...' type links going to the exact same location either. Lots of links to the same content on a page that's very busy even without the duplicated content.
However, on the positive side I think it opens up your site a lot more. I have already noticed things I didn't know were there.
Account Director at Torchbox
14 June 2010 17:03pm
To be honest I'm not a casual browser of the site - I dive straight into blog posts from tweets / emails - so my only comment is why is the blog hidden under "more" in the nav? Is it really not such a big part of the site?
The nav and the site structure it exposes is nice and clear from my perspective.
I miss the scrolling logo already! :-)
CRM Manager at Dairy Crest
14 June 2010 17:07pm
I think the front page looks great, but you seem to be catering more towards new users than us oldies - I want my blog link to be more prominent! I also miss the scrolling logo, but otherwise, it's a really nice looking redesign.
E-Business Consultant at Dan Barker
14 June 2010 17:29pm
I like it a lot & I think it's fine to cater for new vs old. I think it's great to have redesigned with such a specific objective - 'd love to hear how well it does with that & what you're tracking to measure it.
I'm happy the scrolling logo's gone. I thought it was great, but it made it impossible to read blog posts on my blackberry!
Well done, Ashley & the team!
Manager, Customer Experience & Content at Epson Europe
14 June 2010 18:14pm
Only digested the homepage, but here goes:
Top navigation is good, and it certainly delivers the 'what do we do' objective, which is a weakness for many sites (particularly, what do we do better / differently to our peers). Also interesting to go for content modules which span the page width - could be a good call.
Will be interested to see progress...
International Digital & Market Development Consultant at Standard Life Assurance Ltd - International
14 June 2010 18:20pm
I've only got as far as the homepage and it's not too pleasant.
I am using IE7 and my text size is set to "medium". The images and text are all overlapping and it's difficult to read. Your homepage only seems to like "smaller" and "smallest" text sizes.
I wonder what it will look like when set to "largest"...?
MD at Datadial ltd
15 June 2010 08:41am
If I were a new user I am not convinced that I would know immediately what it is that you do. Shouldn't there be a one liner somewhere "We are...." I can see headings for Reports, Events, Training and Jobs but this is all generic stuff and as a new user I would have to assimilate all this and other info on the page to ascertain that what its all about.
The moving logo gave a bit of character and Ipresume was a post ironic comment to all those old sites with rotating logos, moving menus, flashing banners, scrolling text etc?
Managing Director at print2online.de
Congratulations on the new structure, it really helps to find your way round much better than the old version.
But I don't quite agree with the looks. The range of the font size in particular makes it a bit difficult to deal with the content. The size of the caption on the navigation bar could very well be a bit smaller, especially when you try to switch quickly from the headlines (Training, Jobs, Events, etc.) to the content of the Twitter feed, the caption of which is tiny.
And I definitely agree with Alia Formoy: Where is the blog? It's for me the main reason to visit your site as I can learn a lot from the posts. To my opinion it's one of the most important assets, so why hide it in the bottom? I think this could a vertical bar that runs from top to bottom.
15 June 2010 10:11am
Great comments. Keep them coming. I won't reply fully yet as we're still getting feedback in here and via Twitter (see http://twitter.com/#search?q=%23econtech). Seems like feedback is reasonably consistent though (and we agree) that the structure / navigation is better but the design needs finesse-ing.
Once we have some more data we'll publish that too e.g. metrics around site visits, bounce rates, page views per session, conversion rates and so on.
The blog is an interesting one. All our data says that our keen blog readers don't (and never have) navigated to it via the homepage but rather via Twitter, email alerts, RSS etc. On the old homepage the blog content was just as far down the homepage as it is now. But we're looking at further personalisation so blog fans could have that content higher up etc.
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