Email Marketing

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Julie Joseph
Account Manager at Silverpop

08 January 2007 10:56am

Hi Zoe,

Silverpop have written a Whitepaper on selecting an email vendor which may prove an interesting and insightful read for you. It is aimed at companies selecting enterprise level vendors but many of the points are valid for all marketers. See below for the introduction:

In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients. In order to reach customers today, careful marketers use strategies and tactics that include:

• demographic and behavioural segmentation,
• dynamic personalisation,
• campaign automation,
• lifecycle and integrated marketing,
• email reputation and authentication systems, and
• list, deliverability, permission and frequency management.

Sound complex? It is. For help meeting the channel’s unique challenges and opportunities, many companies are turning to outside firms for their email services. But choosing an email service provider, or ESP, can be a complicated undertaking of its own, and one that requires care.

This and a number of other whitepapers Silverpop have written that will prove useful to people looking at improving their usage email to build meaningful relationships with clients can be found at: http://www.silverpop.com/practices/whitepapers.html

Good Luck :-)

Joolz
Amanda Clifford
Marketing Manager at CommuniGator

08 January 2007 11:21am

Hi Zoe,

Communigator.co.uk provide an email marketing solution - it's available either as a licensed product or hosted solution and it doesn't have a cost per email pricing structure. There's also a good Forrester Report on ESPs written by Shar VanBoskirk.

amanda

On 10:56:46 8 January 2007 JulieJoseph wrote:

Hi Zoe,

Silverpop have written a Whitepaper on selecting an email vendor which may prove an interesting and insightful read for you. It is aimed at companies selecting enterprise level vendors but many of the points are valid for all marketers. See below for the introduction:

In the early days of email, online marketers would happily shoot a thousand arrows in the hopes of hitting a lone bull’s eye. But in a channel long since overrun by spam and irrelevant marketing messages, marketers have turned to advanced techniques and technology to ensure their messages are delivered, anticipated and welcomed by recipients. In order to reach customers today, careful marketers use strategies and tactics that include:

• demographic and behavioural segmentation,
• dynamic personalisation,
• campaign automation,
• lifecycle and integrated marketing,
• email reputation and authentication systems, and
• list, deliverability, permission and frequency management.

Sound complex? It is. For help meeting the channel’s unique challenges and opportunities, many companies are turning to outside firms for their email services. But choosing an email service provider, or ESP, can be a complicated undertaking of its own, and one that requires care.

This and a number of other whitepapers Silverpop have written that will prove useful to people looking at improving their usage email to build meaningful relationships with clients can be found at: http://www.silverpop.com/practices/whitepapers.html

Good Luck :-)

Joolz
Michael Gibbon
MG Associates

09 January 2007 08:44am

Hi again Zoe,

Looks like you ar getting quite a few responses with mixed opinions. At the end of the day, the best thing to do is assess them first hand, and form your own opinion. One person will recommend EmailVision, the next will say avoid them - so who do you believe? It also would not surprise me if some of the responses here are being posted by sales represetitives of those companies under a false name.

Mike

On 14:12:59 4 January 2007 Zoe2007 wrote:

Hi
I hope someone can help me. I am comparing the following companies to try and get a better understanding of what their strengths and weaknesses are so that I can assess which company is suitable match to our specifications.

Emailvision
Cheetahmail
Acxiom Digital
e-Circle
Dotmailer
IPT
Red Eye

Could anyone give me a helping hand?

KR
Z
Craig Whiston Enterprise
Head of EMM SaaS Support and Services at IBM

09 January 2007 09:09am

Hi Zoe,

I've looked at the majority of the companies on you list and I'm happy to give you my thoughts via a phone call or email (let me know). As Mike suggests in his latest post, people will have differing experiences with each of the vendors so the best way is meet each of the vendors and get their response to key questions on your requirements.

Craig

On 14:12:59 4 January 2007 Zoe2007 wrote:

Hi
I hope someone can help me. I am comparing the following companies to try and get a better understanding of what their strengths and weaknesses are so that I can assess which company is suitable match to our specifications.

Emailvision
Cheetahmail
Acxiom Digital
e-Circle
Dotmailer
IPT
Red Eye

Could anyone give me a helping hand?

KR
Z