Head of Online at IGD
02 May 2007 10:13am
Quick question. What's the perceived wisdom on sending a confirmation email to someone signing up for a newsletter. No activation link or anything functional, simply a 'Hi, you're registered' plus a further CRM message.
E-Business Consultant at Dan Barker
02 May 2007 11:16am
I always use double opt in, but even then I'll send out a confirmation email. Someone who's just signed up for your emails may still be unsure of whether to trust you, unfamiliar with your brand, etc. It's a great opportunity to make a good impression.
Here are just a few things you might want to include:
I hope that's of some use.
Jim Somchai Company
06 May 2007 17:22pm
I also use this technique. Only that I give away some free ebook as a surprise to my subscribers.
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