HelloThanks for everyone’s thoughts on what my forthcoming “A checklist for launching or improving an email newsletter program" presentation should contain.  I am sure the UK publishers attending the NEPA event will now find some real benefits from the improved presentation.  I’ve now come up with a definitive plan which I list below, but I’d like to thank everyone for their input.   If anyone wants a copy of my slides, please feel free to email me, and I will happily send you them through.  I’m on .    Otherwise, I intend to make them available for download within our Best Practice Centre on the Adestra web site – http://www.adestra.co.uk.  The refined plan is to now cover:  Data Management:

• Capturing data legally and compliantly
• Techniques & incentives for optimised data capture (quality versus quantity)
• Beyond the demographics: What information can you capture on recipients?

Message Design:

• Practical advice when formatting layout and design
• Format: Html and Text explained
• Attachments
• Sender addresses
• Content: personality/ voice, length, relevance and ‘want-to-read’ information

Getting them delivered to the inbox: Publishers guide to ‘deliverability’:

• Spam filters
• Sender Certificates, White Lists & Black lists explained

Reporting & Refinement:

• What reporting possible and how is this information being used by publishers
• Reporting viewpoints: Cheap low risk medium Vs Direct Marketing ROI with testing
• Testing Timeframe: instant feedback doesn’t mean instant improvements

Integration & Resources

• Extra requirements from other parts of the business when using an eZine program including: content origination, customer services and database management

Thanks again for everyone’s input    Paulwww.adestra.co.uk _ PS  On the subject of improving email marketing programs, Adestra are running an email marketing clinic at the forthcoming Online Marketing Show.  Attendees can book an appointment with an Adestra expert who will review their email marketing campaigns with them to provide useful and practical feedback, for free!  More information is here:http://www.adestra.co.uk/adestra_clinic_at_online_show

On 10:05:31 20 May 2005 PaulCrabtreeAdestra wrote:

Hello everyone

As part of the forthcoming NEPA (Newsletter and Electric Publishers Association) event, I’ll be doing a presentation on "A checklist for launching or improving an email newsletter program".  I’m keen to get some feedback on my intended plan, as I am sure everyone else will be able to suggest and discuss ’hot issues’ that I should be considering.

The provisional plan is to cover the following:

• Data Management:
  • Capturing data legally and compliantly
  • Beyond the demographics: What information can you capture on recipients?
• Message Design:
  • Practical advice when formatting layout and design
  • Format: Html and Text explained
  • Attachments
  • Sender addresses
• Getting them delivered to the inbox. Publishers guide to ‘deliverability’:
  • Spam filters
  • Sender Certificates, White Lists & Black lists explained
• Reporting & Refinement:
  • What reporting possible and how is this information being used by publishers

The audience is a mixture of senior publishers and marketers so I need to blend in strategic research with practical lessons.Have I missed any key issues?

More information about UK NEPA is here:

http://www.newsletters.org/page.cfm?name=uknepa

Thanks in advance

Paul

www.adestra.co.uk

Hello everyone

Thanks again to everyone's input on the below.  I have now finished my slides for tomorrow's UK NEPA event.  (Newsletters & Electronic Publishers Association click here for event details) .  

As is always the way, my final presentation is slighly different in structure to the below but I believe it is very valuable for anyone using or considering using email newsletters.  As a thank you for your original imput, I'm happy to send you a copy of the slides.  Just email me, on  .  

As an aside, as part of the show we are also offering attendees the opportunity for an Adestra expert to review their email newsletter program and receive some free advice on how they can improve their campaigns.  

I'm more than happy to expand this invite to members of eConsultancy, and so if anyone would be interested in more information on this too, please email me.

Thanks again for everyone's input

Paul

Paul Crabtree
Marketing Director
Adestra Ltd

Holywell House
Osney Mead
Oxford
OX2 0EA
Tel: +44 (0) 1865 255 244
Fax: +44 (0) 1865 255 241

http://www.adestra.co.uk

... a unique online digital marketing agency that specialise in inbound and outbound email, fax and SMS broadcast solutions

On 09:54:31 2 June 2005 PaulCrabtreeAdestra wrote:

HelloThanks for everyone’s thoughts on what my forthcoming “A checklist for launching or improving an email newsletter program" presentation should contain.  I am sure the UK publishers attending the NEPA event will now find some real benefits from the improved presentation.  I’ve now come up with a definitive plan which I list below, but I’d like to thank everyone for their input.   If anyone wants a copy of my slides, please feel free to email me, and I will happily send you them through.  I’m on .    Otherwise, I intend to make them available for download within our Best Practice Centre on the Adestra web site – http://www.adestra.co.uk.  The refined plan is to now cover:  Data Management:

• Capturing data legally and compliantly
• Techniques & incentives for optimised data capture (quality versus quantity)
• Beyond the demographics: What information can you capture on recipients?

Message Design:

• Practical advice when formatting layout and design
• Format: Html and Text explained
• Attachments
• Sender addresses
• Content: personality/ voice, length, relevance and ‘want-to-read’ information

Getting them delivered to the inbox: Publishers guide to ‘deliverability’:

• Spam filters
• Sender Certificates, White Lists & Black lists explained

Reporting & Refinement:

• What reporting possible and how is this information being used by publishers
• Reporting viewpoints: Cheap low risk medium Vs Direct Marketing ROI with testing
• Testing Timeframe: instant feedback doesn’t mean instant improvements

Integration & Resources

• Extra requirements from other parts of the business when using an eZine program including: content origination, customer services and database management

Thanks again for everyone’s input    Paulwww.adestra.co.uk _ PS  On the subject of improving email marketing programs, Adestra are running an email marketing clinic at the forthcoming Online Marketing Show.  Attendees can book an appointment with an Adestra expert who will review their email marketing campaigns with them to provide useful and practical feedback, for free!  More information is here:http://www.adestra.co.uk/adestra_clinic_at_online_show

On 10:05:31 20 May 2005 PaulCrabtreeAdestra wrote:

Hello everyone

As part of the forthcoming NEPA (Newsletter and Electric Publishers Association) event, I’ll be doing a presentation on "A checklist for launching or improving an email newsletter program".  I’m keen to get some feedback on my intended plan, as I am sure everyone else will be able to suggest and discuss ’hot issues’ that I should be considering.

The provisional plan is to cover the following:

• Data Management:
  • Capturing data legally and compliantly
  • Beyond the demographics: What information can you capture on recipients?
• Message Design:
  • Practical advice when formatting layout and design
  • Format: Html and Text explained
  • Attachments
  • Sender addresses
• Getting them delivered to the inbox. Publishers guide to ‘deliverability’:
  • Spam filters
  • Sender Certificates, White Lists & Black lists explained
• Reporting & Refinement:
  • What reporting possible and how is this information being used by publishers

The audience is a mixture of senior publishers and marketers so I need to blend in strategic research with practical lessons.Have I missed any key issues?

More information about UK NEPA is here:

http://www.newsletters.org/page.cfm?name=uknepa

Thanks in advance

Paul

www.adestra.co.uk