Examples of email marketing mistakes
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Digital strategist at Memorable Marketing
17 September 2010 12:01pm
Has anyone any examples of major email marketers making daft, avoidable mistakes in a campaign? I need some light hearted examples for some internal comms I'm doing.
A perfect example might be a huge firm like Boots or John Lewis accidentally put an obscenity in the subject line etc.
Director at Watson Hall Ltd
21 September 2010 18:05pm
A major publisher included an image URL in the body of the message which linked to an FTP server - the path included the FTP server's IP address, username and password, meaning that all resources on the server (accessible with this username) could have been accessed by anyone.
Example format: src="ftp://username:password@FTPserverIPaddress/path/image.gif"
Possibly they had dragged some content (HTML) from somewhere else, or used an inline editor and selected the image from their internal resources.
21 September 2010 18:18pm
Putting the recipients in the TO or CC fields is a classic, and very annoying for recipients. It happens regularly.