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E-Commerce Manager at Charles Tyrwhitt
29 August 2006 13:45pm
As with many retailers, there is always a situation with excess stock that you need to get rid of, but don't necessarily want to line the pockets of remainder merchants in the traditional manner. There is the traditional clearance area of a website, but regular customers will have seen this area regularly and will not drive enough volume.
So I was wondering what routes other vendors might have gone in clearing their stock online? One option I am considering is to set up a separate clearance site with a separate URL and all relatively cheap marketing activity, the other is to look at external vendors (such as www.overstock.com in the US).
Does anyone have any experience in this area that they can divulge information on?
Head of eCommerce at Express Gifts Ltd
30 August 2006 08:45am
Try 'Improving Futures' in Google (or visit www.improvingfutures.co.uk/). These guys have a system that automates the selling of clearance goods on Ebay as auction and / or Buy It Now ..... and you can't get any bigger visibility / traffic and footfall than Ebay!!
You get an Ebay 'shop' setup as part of the system, and stock can be setup such that it only shows 1 x qty of an item (where you might have 23 x qty of an item). When sold, it decrements '"it's" stock qty by 1, waits a few seconds, then relists another one. This works since customers see only 1of an item and are more inclined to buy it!
Cheers
JohnF
On 13:45:04 29 August 2006 DavidWilliams wrote:
Director of eCommerce at A well known Telco
30 August 2006 09:45am
You also need to evaluate the potential damage that putting stock on these 'overflow' portals does to your brand versus the damage of not selling them at full price (or indeed at all....)
Neiman Marcus have recently accounced their own self-branded overflow site.
this will go a long way to solving their problem without tarnishing the brand.
you do however need the business volumes to justify a second site. not a lot of clothing e-tailers have this in the UK (yet)
jon
consultant at Superhotpennystocks
10 December 2009 14:53pm
I thought it is a stock market related website.