Head of Digital Media & Analytics at Amaze
14 July 2005 10:50am
Thought people would like to know that they have now released the full Google eyetracking study report. To be honest a lot looks like common sense from what I could see - Dave Chaffey included a preview of the eye mapping findings on his site a while ago. Costs $150 though but there is a sample below.
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Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
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