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eTail Optimisation Specialist at Click Funnel Ltd
10 December 2007 12:55pm
Hi there,
I'm wondering if anyone can give us an idea on whether it is preferable to have all search optimisation costs totally transparent for a potential client so that when they come onto the website they see exactly what the costs involved are.
Alternatively are clients happy to request more information from a company with only a rough idea of the likely costs?
Some search companies seem to offer fixed price projects that they apply to all projects. I'm not convinced by this so am looking to get some feedback here :-)
Hope that make sense!
I'd be grateful for any feedback.
Andrew Allfrey
E-Business Consultant at Dan Barker
10 December 2007 17:35pm
hi, Andrew, how are you?
I'd do a bit of both. eg. you could provide pricing options for audits, reports, etc & leave full projects to be price specced.
I hope that helps!
daniel
Manager-Business Development at Indigo Consulting
11 December 2007 10:17am
Hi Andrew
I think having fixed price for all the projects is wrong, because that doesn't make any sense for different websites and different keywords.
Director at LiaiseOnline Limited
11 December 2007 22:04pm
Why not have a starter pack price... which could be zero!
Then, once they have experience your wisdom you can sound out their position in the evolutionary chain and price accordingly.
I was with a customer today who reminisced about their first agency job where he proudly took his priced up pitch to the powers that be and was told to stick a nought on the end so not to offend the client!
Offer a FREE something or other.