Recommended reports
The State of Digital Marketing in the Middle East and North Africa 2012
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
Managing Director at indiumonline
12 February 2007 19:20pm
Hi,
One of my clients has a long term plan to expand into Europe with their catalogues, and once demand is sufficient launch a website for each country they have entered.
They want me to make sure their UK £s site will be able to cope with transactions in different currencies (not a problem) and also be in the correct language.
This where I'm not sure how to advise them - building it into one site might make it easier to merchandise and run (if set up well), but would it make more sense to have a duplicate site for each - easier to ensure it's right, better for seo(?), BUT more expensive to run and build(?)
Any ideas on the best solution?
Director at STAR Digital Marketing Services Ltd
13 February 2007 09:14am
We have extensive experience of working in foriegn markets. Two of our clients operate in over 16 markets in Europe alone.
We would recommend looking at a CMS that can handle language effectively, combined with a specialist language localisation agency.
Another lower cost option to look at whilst gauging marketing effectiveness in new markets are ecatalogues.
Let us know if you want more information.
Roger
www.star-digital.co.uk
Managing Director at indiumonline
14 February 2007 18:33pm
Thanks Roger, useful comments, which raise a few more questions - how do you then cope with optimising the site for each country, and in changing the language of non-database driven content - eg buttons and checkout pages?
On 09:14:09 13 February 2007 RogerMartin wrote:
Director at STAR Digital Marketing Services Ltd
15 February 2007 09:32am
In terms of optimisation for search, we have found that separate domains or sub domains are an essential part of the process. If you want to rank very highly then you would still need to employ the services of an international SEO agency such as Big Mouth Media. http://www.bigmouthmedia.com
For the buttons and checkout, as long as the templates for the CMS are built using CSS structure making changes at an area level in language is very straightforward. The product we recommend is called Activedition and it is very versatile. http://www.activedition.com
Hope this helps
On 18:33:41 14 February 2007 ChloeThomas1 wrote: