Managing Director at True Clarity
23 March 2007 21:45pm
Does anyone have any more information on the new Pay-Per-Action commerical model that Google are beta testing in the US.
Any thoughts from the industry movers and shakers at e-consultancy would be interesting!
Director at Landingnet Ltd
28 March 2007 13:30pm
As it's running on the content network only i can see this as a big advantage as an advertiser due to the amount of click fraud coming from adsense sites. At least with this model it will be much harder for the villans to waste your advertising budget as you are able to assign the actions needed to be performed on your site, and not just a click.
Not sure if the share holders will like the model though, as a lot of G's money comes from sites that are, how should i say it, not so honest, MFA sites.
We'll have to wait and see if it ever happens, but it'll not be in the UK for ages even if they do adopt this model.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register