Director at Adwords Consultant
05 July 2007 10:58am
Here are some simple tips to help you win with google adwords:
1)Target Your LocationWhen setting up an adwords campaign don't make the mistake of showing your ad in all countries and locations if the product or service your promoting is not of interest to all areas of the world.
2)Profitable KeywordsUse word tracker or keyword analyzer to find higly profitable low search volume keywords. A keyword with a low search volume does not mean it wont bring in a good number of sales. Most adevrtisers concentrate on the popular expensive keyphrases, leaving you to clean up with the less popular but very profitable keywords.
3)Think Like Your CustomerThe key is to think like your customer. What words would they use to find your ad?How can you write your ad so customers best relate to your sales message?
4)Keyword Matching OptionsGoogle offers several ways to format the keywords you bid on to better target your prospects.
There is a big difference between:
joint property ownership"joint property ownership"[joint property ownership]
Master the use of these keywords and you will stand a better chance of success.
5) Quitters Never WinMost people fail with adwords because they are too impatient and if the campaign is not a smashing success on the first day, most people then believe its not working and quit. Adwords campaign takes time, give it atleast a month and study your stats. Dont be afraid to test different things and persistence is crucial.
Wishing you all the success in the world,
10 July 2007 14:00pm
Excellent post. Very useful. We went live with our new term yesterday and havent had a signle response today, so i know we need to persist and make changes.
great post once again
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