CTO at The Streaming Monkey
19 December 2007 14:03pm
I stumbled across this article about the current type of online shoppers out there. The survey was done by Comet and I know it is based on electronics based items. Any thoughts on this?
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
20 December 2007 15:02pm
This is useful research since at a single retailer rather than across many or general attitudes.
For me, the main standout was that it confirmed the relative unimportance of price-sensitive shoppers who are a relatively small percentage:
"The “Sniffers” (the bargain-hunting shoppers), representing just over 15 per cent of the total polled, use comparison shopping tools and are just looking for the lowest price."
Founder at Bloom Marketing
20 December 2007 20:25pm
As the SEO consultant for HealthPricer this information is really usefult, much appreciated!
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