Partner at TheAgency
02 February 2010 18:18pm
Despite times being tough, our criteria for choosing who we work with has got even tougher. In the good old days, before bank balances took a bashing, investors used to look for big ideas to back. So do we today see venture capitalists investing in the people behind the ideas, in addition to the ideas themselves?
Produced in collaboration with the Society of Digital Agencies (SoDA), this report includes highlights from the Digital Marketing Outlook survey, which attracted 814 respondents from leading agencies and global companies. The report offers insights into future shifts in marketing, such as the importance of humanizing data, creating credible content, and why user-centric design deserves greater attention.
Social media is changing more than just how consumers communicate to one another -it's reshaping businesses as well. Smart Pack: The Social Shift in Internal Communications examines not only how companies are using social media to communicate internally, but also how social media is changing production methods to include teams of 'on-demand' networked freelancers.
Free market research on digital marketing
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