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CEO at Econsultancy
16 March 2005 18:22pm
We’re compiling a list of online advertising networks who have a credible presence in the UK. Why? To produce one of our Buyers Guides (see past ones in our list of publications)
Areas we plan to cover include: pricing & pricing method, publisher network (blind/targeted/exclusivity %/no of publishers/countries covered), creative (rich media/flash/banners), technology (geo-targeting/ multipoint tracking/ realtime tracking/frequency capping/ manual optimisation/ automatic optimisation) & reporting (by publisher/by creative) etc.
Those currently on our shortlist include:
AdLink - http://www.adlink.net
Ad2one - http://www.ad2-one.co.uk/
Adviva - http://www.adviva.com/
Advertising.com - http://www.advertising.com/home.html
dgm - http://www.dgm-uk.com
Etype - http://www.etype-europe.com/
Mediabrokers - http://www.mediabrokers.net
Migration Marketing - http://www.migrationmarketing.com/
ValueClick - http://media.valueclick.com/
Are there ones missing you’d like to see featured? Any particular areas / topics / questions / data you’d like to see covered in the profiles and guide?
Thanks
Ashley
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
18 March 2005 10:51am
Sounds like a great guide.
Could you also ask which support:
- Behavioural advertising, for example I think FT.com are using Revenue Sciences for this and Twin London licence the Pointdexter system. I guess this depends on what the media owners can support
- Pre-post/testing of brand metrics - awareness/favorability/purchase intent, etc. These are provided by different suppliers like Dynamic Logic who are well known, but there are some others I believe of it would be good to reference perhaps in an Appendix.
Plus an indication of strength in different categories - automotive, sport, etc Numbers or examples of sites in different categories / demographics or indication of overall reach / audience composition would be useful too but tricky to compile. Hmm. Thats sounding like a complete media buyers guide....
Dave Chaffey
============
Internet Marketing trainer, consultant and author
eResources and Books: www.marketing-online.co.uk
Blog: www.davechaffey.com
Managing Director at Aura Sports Ltd
18 March 2005 22:48pm
This sound like a good idea - it is important that all ranges of sales companies are added - from specialists to general networks.
As proof of that point - can we see Aura Sports ( www.aurasports.com) and Aura Play (www.auraplay.com) added. My interest is simple , I work for them ;-)
Paul
On 18:22:18 16 March 2005 Ashley wrote:
Publisher Channel Manager at dgm
21 March 2005 09:24am
Hello Ashley
What's the process for submitting this information? We - Net Communities - are a specialist ad network representing technology publishers. Our site can be found at http://www.net-communities.co.uk/
Regards
Matt
On 18:22:18 16 March 2005 Ashley wrote:
Multi Media Developer at SportNetwork.net
22 March 2005 10:35am
Addvantage
http://www.addvantagemedia.com
RealMedia
http://uk.realmedia.com
Unanimis
http://www.unanimis.co.uk
OTPMedia
http://www.otpmedia.co.uk/
Cheers
John
Business Development Assistant at Adrevenue
22 March 2005 16:50pm
www.adsmart.net Offering a similar service to Accelerator Media.
International Marketing Manager at Eyeblaster
24 March 2005 17:13pm
Hi,
not sure if we’re relevant for this Guide but we’re the world’s leading online rich media ad technology solutions provider. We serve the majority of rich media ads, across all publishers. Creative agencies, media planners and publishers use our Rich Media Platform to plan, implement, publish and track their rich media ad campaigns.
We develop the ad formats and features (behavioural ads, user polling, dynamic data collection) as well.
For more information, drop me a mail:
Hope this is relevant!
Marco Scarola
International Marketing Manager, Eyeblaster Ltd
www.eyeblaster.com
Multi Media Developer at SportNetwork.net
30 March 2005 13:24pm
Stumbled onto this one today:
http://www.euroclick.com
Marketing Director at Moonfish
08 April 2005 11:53am
Adrevenue - www.adrevenue.co.uk
CEO at Econsultancy
11 April 2005 18:27pm
A few others that have also been put forward (by phone, or e-mail):Blue Lithium - http://www.bluelithium.com/ (opening London offices Q2 2005)
Twin London (developing a network) - http://www.twinlondon.com/
Ad Pepper - http://www.adpepper.com/en/DesktopDefault.aspx
Accelerator Media - http://www.accelerator-media.com/Ashley