I currently work for an advertising company who run pages in the back of the Sunday Newspaper Magazines.

The company has decided to enrol me on a training course that will help me develop my skills in the areas of SEO, PPC advertising and Online Marketing. MY only trouble is, that I don't know what courses are out there for me at this moment in time.

If anybody is 'in the know' please could you share your knowledge and let me know too.

Thanks alot

Hi Johnny

You may want to also consider the Institute of Direct Marketing and NMA. As a search marketing agency we (SiteVisibility) also run SEO & PPC training courses and we focus on the publishing sector. In terms of delivery we use e-learning techniques, so you can complete the training in your own time and pace. All trainees recieve an online tutor for email and phone support. Hope this helps. SiteVisibility - training website

Thanks, your site looks interesting.

Wondering what kind of qualification I will get on completion of the course?

On 10:07:54 26 September 2006 damon_lightley wrote:

Hi Johnny

You may want to also consider the Institute of Direct Marketing and NMA. As a search marketing agency we (SiteVisibility) also run SEO & PPC training courses and we focus on the publishing sector. In terms of delivery we use e-learning techniques, so you can complete the training in your own time and pace. All trainees recieve an online tutor for email and phone support. Hope this helps. SiteVisibility - training website

Hi Johnny

All courses, including ours, typically qualify for CPD (Continuing Professional Development) credits. However, if you want a post-graduate certificate or diploma in digital marketing then the IDM offers these - the certificate would be the place to start if you are still a novice.

The Chartered Institute of Marketing also offer an e-Marketing Award

Formal accreditation for post-graduate qualifications is something we will be offering soon but don't at the moment.

Ashley

Hi Johnny

Yes, The IDM is recognised - it's the world's largest direct marketing training organisation.

I wrote much of the original 'digital' content on the Certificate & Diploma courses, and contributed to the recent overhaul: you will find that the courses give you a solid grounding in digital marketing, and in the often forgotten testing principles of direct marketing. You'll get similar groundings in mobile and offline media marketing too.

What you can't easily get from the course materials is bang up to date reference on current best practices: digital practice moves too fast for it to be included in course documentation. Lecturers may give you some insights. Participating in forums like this one, and specialist PPC/SEO communities is the only way to keep right up to date.

hth

Will Rowan
(fidm ;-)

On 11:15:25 26 September 2006 JohnnyTopaz wrote:
>After looking at the IDM courses, I can see that this is
>the kind of thing that I would be willing to undertake. Is
>the IDM a recognized organisation, giving me a recognized
>qualification? Also if I covered all the modules, would it
>teach me the basics of SEO, PPC and online marketing?
>
>Thanks for your help so far
>
>On 10:30:28 26 September 2006 Ashley wrote:
>
>Hi Johnny
>
>All courses, including ours, typically qualify for
>CPD (Continuing Professional Development) credits.
>However, if you want a post-graduate certificate or
>diploma in digital marketing then
>(http://www.theidm.com/index.cfm?fuseaction=contentDisplay-
>.&chn=5&tpc=271&stp=554) the IDM offers these
>- the certificate would be the place to start if you are
>still a novice.
>
>The Chartered Institute of Marketing also offer an
>(http://www.cim.co.uk/cim/dev/html/couQuaQuaDetails.cfm?Ob-
>jectID=4711CA35-B8CA-4810-BAE7A1A95A722594) e-Marketing
>Award
>
>Formal accreditation for post-graduate
>qualifications is something we will be offering soon
>but don't at the moment.
>
>Ashley