Director at TheCustomer
28 September 2006 11:28am
...books... search amazon (or your preferred shop) for Jim Sterne for 'solid grounding' books
Search wired.com for Chris Anderson's articles on long tail, and google for 'site of the book' for James Surowiecki's Wisdom of Crowds, Malcolm Gladwell's Tipping Point, Scoble & Isreal's Naked Conversations.
If you can find a copy of John Middleton's Writing the Web, it's well wrth a read.
Oh, and there's my tiny ecommerce pocketbook, just updated this month
good luck witht eh course
Sie und Sie
29 September 2006 10:39am
Sorry for the delay but I just saw your post and all the recommendations people gave to you.
I recently graduate from a Postgraduate Diploma in E-Business at the University of London, Birkbeck College. This program included Modules such as E-management, E–microeconomics and E-technology. This course will give you a broad vision of what is going on, in the online world including topics such as IPR, online auction, pricing online, analysing online business models, trust, innovation, globalization etc.
I definitely recommend it! Have a look at http://www.bbk.ac.uk/ebusiness
They also offer Masters and PHD
Public Relations at PrimeQ
19 February 2007 12:51pm
One of the best way to learn is books, as have been recommended above and relevant forums. Practically everything I've learnt has been through spending hundreds of hours on affiliate marketing and webmaster forums.
In terms of online marketing, you may be interested in courses run by our network, PrimeQ. They begin from scratch, which is what you said you require, and are completely free. You can find out more here.
There is also a free Master Class series of tutorials which begin from the very basics and provide guidance on developing a successful online business. It is compiled by writers with 30 years of experience in the field. who have made tens of millions of pounds through online marketing. You can read the back issues and subscribe to future Master Classes here.
eCommere/Digital Consultant at eMaginative Concepts
24 March 2009 12:21pm
A very interesting and most informative conversation.
Our second Digital Cream Dubai event on 21 February 2012 brought together 130 regional senior client-side marketers for an intense day of knowledge sharing on online marketing and e-commerce.
Econsultancy CEO Ashley Friedlein presented the findings from Econsultancy's State of Digital in MENA 2012 report, looking at current trends in the Middle East and North Africa.
The State of Digital in MENA report, published by Econsultancy (and supported by ArabianBusiness.com), looks in detail at use of different traditional and online marketing channels in the Middle East and North Africa. The report also looks at how companies are using social media for marketing, how businesses are measuring marketing effectiveness and examines the barriers to digital marketing and e-commerce in the region.
Free market research on digital marketing
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