Hi

I'm looking at some general benchmark stats on online/offline splits.  If any of you can let me know approximate %'s e.g. of total marketing budget x% is spent online (search, affiliates, email, banners) I'd be very grateful.

Alternatively, if there are any published results from top brands that detail this I'd be keen to read up on it

Thanks, Luke

Brilliant, thanks Dave, very useful.
 

On 16:23:19 13 November 2008 DaveChaffey wrote:

Hi Luke,

We assessed this through a question in the managing digital channels report earlier this year (average digital comms spend was 23%):

http://www.e-consultancy.com/publications/managing-digital-channels-best-practice-guide/

For a break down of the digital media channels the IAB reports are best option.

Most recent:

http://www.iabuk.net/en/1/iabresearchadspendadspendfctshth12008.html

From memory, paid search is around 60% of total although they include classifieds which skew the results and exclude affiliate/aggregator s

Dave Chaffey

Hi All, This is the time of recession and the Companies all over the world are looking for better marketing strategies to survive this period.  I was also in search of some good marketing strategies for the coming year and somehow got information about a marketing webinar which is to be held on 21st November 2008.  The registration is free and one can register from here

http://www.tangence.com/webinar-signup.html