1. Luke Kingsnorth Gold

    E-Commerce Director at Charles Tyrwhitt

    13 November 2008 15:20pm

    Luke Kingsnorth

    Hi

    I'm looking at some general benchmark stats on online/offline splits.  If any of you can let me know approximate %'s e.g. of total marketing budget x% is spent online (search, affiliates, email, banners) I'd be very grateful.

    Alternatively, if there are any published results from top brands that detail this I'd be keen to read up on it

    Thanks, Luke

  2. Dave Chaffey Silver

    Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com

    13 November 2008 16:23pm

    Dave Chaffey

    Hi Luke,

    We assessed this through a question in the managing digital channels report earlier this year (average digital comms spend was 23%):

    http://www.e-consultancy.com/publications/managing-digital-channels-best-practice-guide/

    For a break down of the digital media channels the IAB reports are best option.

    Most recent:

    http://www.iabuk.net/en/1/iabresearchadspendadspendfctshth12008.html

    From memory, paid search is around 60% of total although they include classifieds which skew the results and exclude affiliate/aggregator s

    Dave Chaffey







  3. Luke Kingsnorth Gold

    E-Commerce Director at Charles Tyrwhitt

    13 November 2008 18:22pm

    Luke Kingsnorth

    Brilliant, thanks Dave, very useful.
     

    On 16:23:19 13 November 2008 DaveChaffey wrote:

    Hi Luke,

    We assessed this through a question in the managing digital channels report earlier this year (average digital comms spend was 23%):

    http://www.e-consultancy.com/publications/managing-digital-channels-best-practice-guide/

    For a break down of the digital media channels the IAB reports are best option.

    Most recent:

    http://www.iabuk.net/en/1/iabresearchadspendadspendfctshth12008.html

    From memory, paid search is around 60% of total although they include classifieds which skew the results and exclude affiliate/aggregator s

    Dave Chaffey







  4. Chris Carter Silver

    Director of ecommerce at Mezzo Marketing

    14 November 2008 21:11pm

    Chris Carter

    Luke,

    it does of course where you get yur greatest ROI, i think in the current climate it is a good idea to see what can be measured. The problem is you dont want to lose out on offline brand building acivity which cant be easily measured. However, we have found that online gives a great return on investment, can be measured and easily stopped and started and changed.

    With regards the split between the actual online stuff, i think Dave C is your man :-)

    Regards

    chris

    On 15:20:17 13 November 2008 LukeKingsnorth wrote:

    Hi

    I'm looking at some general benchmark stats on online/offline splits.  If any of you can let me know approximate %'s e.g. of total marketing budget x% is spent online (search, affiliates, email, banners) I'd be very grateful.

    Alternatively, if there are any published results from top brands that detail this I'd be keen to read up on it

    Thanks, Luke

  5. George Scifo

    ME at Lopar

    20 November 2008 11:09am

    George Scifo

    Hi All, This is the time of recession and the Companies all over the world are looking for better marketing strategies to survive this period.  I was also in search of some good marketing strategies for the coming year and somehow got information about a marketing webinar which is to be held on 21st November 2008.  The registration is free and one can register from here

    http://www.tangence.com/webinar-signup.html

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