Dougkessler

You are absolutely right. It is firstly a very poor piece of work and has not even been re-written for a UK audience. Secondly it has taken an Apple idea which shows an incredible lack of creativity and imagination by the Microsoft marketing managers and the ad agency they use. All this ad does is remind you how good the Apple ads are. It does not give you any compelling reason to either use a microsoft product or swap to them or upgrade. It is is just a very poor piece of work that does not connect with any audience.

I have been in advertising for 20 years and I really believe that Microsoft is a great company who have changed the world, probably more so than any other business in the last 20 years, they don't need to do this. They obviously have a massive confidence issues at the moment. We all need Microsof to do well and offer competition to Google. How can we help?

I find the ad entirely ironic. Microsoft have taken a great idea from Apple, tried to combat it replicating the humour, whit and shear unique simplicity, but executed it poorly in a hap hazard, slap dash  and uninventive way that even a large budget couldn't save. Bit like their software?? And I'm a PC user, go figure :)
 

On 21:50:16 18 November 2008 DougKessler wrote:

Is it just me or is the new Microsoft "I'm a PC" ad campaign an embarrassing mistake?

I blogged on it recently but would other marketers' views.

Ths post:

http://www.velocitypartners.co.uk/2008/11/10/microsofts-baffling-im-a-pc-campaign/

Hi Doug,

No problem at all. In fact I have just copied it there for you and it is awaiting your moderation.

Kind Regards

Ed

www.n3wmedia.com