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Strategy Director at Blueleaf
10 December 2009 17:30pm
Just a quick question really. We have noticed that Oasis and (partly) House of Fraser have transactional iPhone applications now. Oasis looks like pretty much all their catalog. Do you believe that mobile is sufficently developed enough to warrant designing a whole expierence and interface for a major retailer to put their products on mobile via an iPhone application?
I know it depends on their market, demographics, iPhone usage etc, but the question is more is the market ready for fully fledged mobile commerce? I still feel mobile apps are only powerful for contextual activities like finding places to eat, looking up house prices in an area, etc etc.
What does everyone think?
Internal New Business Sales Manager at Ad.IQ Global
01 March 2010 14:18pm
Hi Rob,
Mobile is growing massively month-on-month, and 2010 is set to see a huge leap in mobile usage and application/web browsing adoption.
Apps are great, and should never be ignored as part of an overall marketing strategy, but from personal experience (doing this every day) I'd urge people to look more at mobile web. You're giving yourself a larger reach, and providing a better brand experience to more people; if you consider the actual amount of people with iPhones or smartphones, the market share overall is still quite small and by bringing out an app you're alienating a large amount of consumers who want to engage with you. It's also eye opening to find out how much you can do with a mobile site, and the capability to provide good content on such a small screen could surprise you!
If you want to talk more around mobile, feel free to give me a shout - I offer a lot of advice to agencies and partners, so always on hand to go through ideas.
Cheers,
Lily
Creative Director at Snow Valley
11 March 2010 12:58pm
Looking into mobile commerce myself, I find myself agreeing strongly with Lily – but (and it's a sizeable but right now) the PR opportunities offered by providing commerce as an iPhone app cannot be overlooked. I am thinking that an app/web hybrid may be the optimal direction right now, by providing a retailer specific "toy" as the hook for the app, but seamlessly integrated into their mobile web experience.
What do people think about the new "third way" offered by the iPad (a recent post from me: http://snowpatrol.snowvalley.com/2010/03/11/the-ipad-will-change-the-face-of-e-commerce/)? The target audience seems to be one that retailers would be desperate to embrace, but will it achieve the same penetration? Will this be considered mobile, or something else?