Director at Keynet Marketing
19 January 2007 18:14pm
You may need to take note of a recent update to the UK Companies Act of 1985 (http://www.theregister.co.uk/2006/12/21/new_web_email_regulation/).
The law was amended to extend the disclosure requirements already existing for paper business letters and order forms. It now applies to online versions of business letters and order forms.
This means that as of 1st January 2007, companies incorporated in Great Britain and those overseas companies that operate in Great Britain must include the following in business letters and order forms:
- the company's name;
- the company's place of registration;
- the company's registration number (if one exists); and
- the address of the company's registered office.
Based on research by ExactTarget, and guidance provided by industry groups, it seems likely that “business letters” are limited to transactional-type messages, and that email marketing messages and newsletters are not considered business letters.
Email "publications" and "notices” (likely including email marketing and newsletters) do have to contain the company’s name.
So, for transactional email messages, it is required that you immediately include all of the new business letter disclosures described above. For other commercial messages, make sure you include the name of the sender, valid postal address, and so forth, like most senders have already been doing to comply with best practice, EU Directive, CAN-SPAM law.
The Email Marketing Beginner's Guide is a starting point for those who want to discover what email is all about. It is free to Econsultancy Bronze members (registered users) and higher.
Econsultancy's North American Email Marketing Statistics document is one of 11 individual downloads that make up Econsultancy’s North American Internet Statistics Compendium, a comprehensive compilation of statistics and online market research with data, facts, charts and figures that are essential to understanding the marketplace as a whole.
Free market research on digital marketing
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