Director at Strange
04 September 2007 16:01pm
Does anyone have any stats they are willing to share that would give any indication of possible traffic that can be driven to a website from either TV or Radio advert ? I appreciate there are so many variables involved, but am just looking for an 'average' if there is such a thing...Many thanks
European Digital Marketing Manager at Activision
04 September 2007 16:21pm
Hi, I am sure there was something in last weeks NMA, can't find my copy.
13 September 2007 20:42pm
I attribute 30% of online activities to offline marketing for one of my clients. but it varies you know.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP, which takes place on 12 October 2011. In this third issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including optimising your mobile strategy, a guide to location-based marketing, using offline ads to drive online activity, and how to make the most out of your data.
43 slide PowerPoint presentation given by Econsultancy CEO Ashley Friedlein as a keynote speech at the Technology for Marketing & Advertising show in London, UK, 2 March 2011.
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