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eCommerce Manager at Grand Prix Legends
11 May 2007 09:17am
Hi there,
I am looking to develop my skills in writing copy for our website, and wondered if anyone could recommend a good training course to ahieve this. I am looking to improve our online content to give our customers a more informed online experience and to further develop our SEO.
Thanks very much,
Head of Professional Development Services at Econsultancy
11 May 2007 10:25am
Hi there,
You should have a look at our Online Copywriting course, which covers the principles of copywriting and how effective copywriting can influence SEO. We run two courses, one as a basic introduction which sets out thorough guidelines for best practice and the newly launched advanced course, which is designed as a workshop with limited numbers of attendees and focuses on practical rewriting exercises designed around your specific needs. Details of both courses can be found at
http://www.e-consultancy.com/knowledge/training/category-3-1/online-copywriting.html
or feel free to call Naveed on 020 7681 4073 for further information.
Viv.
On 09:17:33 11 May 2007 GrandPrixLegends wrote:
E-Business Consultant at Dan Barker
11 May 2007 10:31am
hi, Talin, how are you?
There are a few online courses, but (having done a couple) I think there are blogs & books out there that will offer you much, much more. Here are a few resources:
Books
Persuasive Online Copywriting
Web Copy That Sells
Both are very different - the first is very friendly & focuses on being customer-centric. The second is somewhat spammy & is more 'hard sell'. I'm more for the first, but I think it's worth reading both.
Blogs/Newsletters
CopyBlogger
Nick Usborne's Excess Voice
Pretty much everything you need is there (or linked to from there!)
I hope that helps,
daniel
eCommerce Manager at Grand Prix Legends
11 May 2007 10:52am
Hi Viv,
I have looked at the introduction course which is on the shortlist at the moment. With regards the rates, we have subscribed to e-consultancy, but the account is in the name of my colleague Talin. Would the discounted rate still apply for all members of our organisation?
Many thanks,
Daryl
eCommerce Manager at Grand Prix Legends
15 May 2007 14:17pm
Hi Daniel,
My name is Daryl and I am a colleague of Talin's. Thanks for the recommendations, all of the information we can use the better!
I'll be sure to check out these resources.
Daryl.