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Web Marketing Manager at www.venuebirmingham.com
24 June 2008 16:05pm
Hi all; just a quick one - would anyone recommend any online marketing qualifications?
I have seen that the IDM do one, as do the CIM... and I hatge to sound arrogant but I keep on thinking that I could devise and run these courses myself!
My workplace will be willing to fund it - and there is always an argument for doing it just to get the extra letters after your name - and from the look of their syllabus they seem to be easy - but it might just be worthwhile doing something a little more challenging, you know...
James
Online Marketing Executive at Priority Pass
25 June 2008 10:46am
Must admit I've had the same problem. Those courses initially don't look like they are geared for anyone at a more advanced level.
When you start looking at a more advanced level you'll find some courses costing £500 a day and they will only cover one specific topic.
If you want to know more about those courses try contacting Dave Chaffey who is on this forum as I know he has been heavily involved in arranging both the CIM and IDM courses.
EVP North America at Econsultancy.com
25 June 2008 11:46am
Hi James
Well you're on the right site. We run several qualifications ourselves the most advanced being our MSC in Digital Marketing Communications http://www.e-consultancy.com/knowledge/training/masters/default.asp but we also have a Diploma In Digital Publishing and a Diploma in E-retailing (About to launch).
The MSc is taking its second intake in September and based on the feedback from the first intake I'm sure it will be challenging. Its set up to be a three year part time program although we can now offer it in 1 year too.
Craig
On 16:05:38 24 June 2008 JamesRobertson wrote:
Digital Marketing Consultant, Trainer, Author and Speaker at SmartInsights.com
30 June 2008 05:42am
I am only involved with the IDM qualifications currently (although i do run 1 day introductory workshops for CIM).
Anyway, I would rate the IDM qualifications as more advanced than the CIM qualifications.
The IDM Certificate topics which we have just updated this year , will be familiar to many people working in digital, but probably not all the topics and with the face-to-face delivery you get the benefits of many experts describing best practice in their area - I certainly learn from other tutors.
The Diploma is at a more strategic level - many who know the tactics want to learn how to develop a more strategic approach.
HTH, Dave
http://www.davechaffey.com/My-Training