Senior Manager at Accenture
19 July 2010 08:51am
I am helping a pharmaceutical client improve their online presence. I am in the Strategy and Planning phase of the project. I am looking for a good source of benchmark online retail data specifically in the healthcare pharmaceutical sector that I can use. I have do have access to the reports available through econsultancy however I am looking for something specifically in this industry that benchmarks online retailers like Boots, superdrug, chemist4you etc.
Can anyone point me in the right direction?
Managing Director at indiumonline
21 July 2010 17:17pm
Would be worth contacting IMRG to see if they have anything (or try IMRGworld.org). Also Forrester Research are quite good at producing this sort of stuff.
Hope one of those helps
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Econsultancy's Product Pages Best Practice Guide examines the features online retailers should be using on their website pages to effectively showcase their services and products. The report contains valuable considerations that beginners and experts alike should be making and covers basic principles, such as copywriting, calls to action and image display. It also explores more complex components, such as user generated content and video.
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