I would speak to paul cunningham at flashtalking - video experts and really nice people

Paul Cunningham

Tel: +44 (0)20 8340 1822

Mob: +44 (0)7989 426445

email:

http://www.flashtalking.com

Hi Fabrice

We unfortunately do not get involved with the buying of media, however we have numerous contacts at Media buying agencies, ad sales houses and relationships with the existing rich media ad serving companies whom between them would surely know the additional CPM costs for rich media / video ads.  Normally we have found there is an additional media owner fee as well as an additional ad serving fee which needs to be considered.  Feel free to drop me a line at matt AT lemonfoundation.com if you would like me to fire off a couple of e-mails to find out.

In terms of the costs of producing video ads, Sarah Ferguson, our production director produces video ads and numerous other rich media formats frequently so she would be able to offer you good advice.  Her e-mail address is sarah AT lemonfoundation.com.

Regards,

Matthew O'Riordan
Lemon Foundation (www.lemonfoundation.com)
020 7681 4040

On 16:56:37 31 May 2007 FabriceSabo wrote:

Hello I have a couple of questions here.

I am exploring the subject of online video ads and I am wondering:

- What would be a reasonable cost to produce a decent video ad

- What type of prenium CPM should I expect(Compared to a normal banner of the same size on the same network)?

Thanks for your comments.

Fabrice.