07 November 2006 11:58am
Whats the deal with online remnant advertising and last-minute ad discounts? Will it ever be made freely available to buyers online in the future? I've been personally invetigating the issue but the only info Ive been able to find thus far about online remnant advertising is a blog - www.lastminuteadclub.org and some articles here and there. What exactly happens to this remnant inventory? Any ideas?? I'm interested in learning about remnant inventory and potential last-minute discount sales across all media, radio, TV, print, you name it! :)
Marketing Manager at Econsultancy
08 November 2006 12:32pm
Using an online brokerage system would allow for all types of deals - including remnant/last minute offers, once it was refined enough.
Google's now looking into such an ad sales system for print advertising in the US:
Radio Beta to follow, it would seem.
09 November 2006 14:29pm
Do you think the publishers will go for that? Im not sure they will. They probably wouldnt want to endanger their premium rates by publicly disclosing that theyre willing to sell their unsold space at much cheaper rates.
Is this viable at all in the UK?
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