Recommended reports
How the Internet Can Save the High Street
Econsultancy's How the Internet Can Save the High Street report contains more than 60 recommendations for retailers who want to succeed in a digital age, covering topics including in-store wi-fi, 'reserve and collect', in-store kiosks and 'pop-up shops'. The report includes insights from experts and examples of companies which have embraced digital and reaped the rewards.
14 April 2011 16:07pm
Is anyone aware of any research that has been done into why a customer would choose not to shop online. Trying to understand the barriers to converting offline customers to online/multichannel
Managing Director at indiumonline
05 May 2011 11:20am
Hi Anonymous,
You might find the Royal Mail's Home Shopping Tracker report useful.
It covers why people do and don't buy direct / online. They've been running annually for many years now and it's always full of some great stats.
http://www.royalmail.com/portal/rm/content1;jsessionid=VV4XUN3VWZRPOFB2IGVENZQUHRA0WQ2K?catId=14800159&mediaId=10100067
Hope that helps
Chloe
www.indiumwebmanagement.co.uk