Does anyone have any recent UK/Europe stats for online sales conversion of Browse to buy ratios?

I've been searching in vain a for 2 days now so any help at all would be appreciated.

You could try asking the Interactive Media in Retail Group (IMRG) nicely? They should shortly have this data as part of their *Index though this is normally a members-only service.

*see http://www.imrg.org/8025696F004581B3/(search)/2DB24423577C95E880256B4F005F2394?Opendocument&highlight=2,

"The IMRG Index will shortly be extended to more sectors and collect actual numbers of transactions, average spend per visit for each sector and conversion rates."

Hitwise (http://www.hitwise.co.uk/ss/) have just added a crude way of measuring browse-to-maybe-buy to their measurement services (by looking at the ratio of non-secure pages visited to secure pages) so you could try them.

Otherwise, anecdotal evidence would suggest the range is 2%-12% with only a few top e-tailers, like Amazon, in the top quartile with most e-tail sites closer to around 5%.

Thanks for the tips, even anecdotal stats have proved hard to come by.

Barry

On 12:38:52 10 June 2002 Ashley wrote:
>You could try asking the Interactive Media in Retail Group
>(IMRG) nicely? They should shortly have this data as part
>of their *Index though this is normally a members-only
>service.
>
>*see http://www.imrg.org/8025696F004581B3/(search)/2DB2442-
>3577C95E880256B4F005F2394?Opendocument&highlight=2,
>
>"The IMRG Index will shortly be extended to more
>sectors and collect actual numbers of transactions,
>average spend per visit for each sector and conversion
>rates."
>
>Hitwise (http://www.hitwise.co.uk/ss/) have just added a
>crude way of measuring browse-to-maybe-buy to their
>measurement services (by looking at the ratio of
>non-secure pages visited to secure pages) so you could try
>them.
>
>Otherwise, anecdotal evidence would suggest the range is
>2%-12% with only a few top e-tailers, like Amazon, in the
>top quartile with most e-tail sites closer to around 5%.