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Global Internet Advertising Statistics
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Online Advertising Survey
The Online Advertising Survey Report, produced in association with the Rubicon Project, is a useful overview of the online display advertising environment. It contains information about spending trends, the use of ad networks, types of targeting and use of data. The research also examines the impact of real-time bidding and the increasingly important role played by online advertising exchanges, demand-side platforms (DSPs) and trading desks.
Workology
14 September 2007 11:31am
Hi, At what levels of traffic can one expect to chrage for advertising on a website? and how do advertsing rates scale up with traffic. thanks for all the help. sam
Freelance Web Consultant at architxt.net
14 September 2007 12:08pm
You can sell advertising via sites such as www.google.com/adsense and www.adbrite.com where there are no minimum requirements for traffic. You can also set your rate but one will be suggested to you based on market rates are.
You can also try and sell directly. If your site is particulary good / relevant / unique there will be interest. I have a site dedicated to Tablet PCs (in Italian) and was able to sell a few grands worth of advertising to Microsoft (at €10 CPM) when I traffic volumes were about 500 uniques a day. They bothered because they liked my site very much.
Workology
14 September 2007 12:48pm
thanks for the post. very helpful.
x+1
17 September 2007 14:02pm
try online exchanges...easier to get in...right media exchange, adx...you won't get top $ for your imps but it'll let you get a feel for it.