Senior Consultant at PWC
05 March 2004 18:49pm
Continuing on my lone trek to discover what other members think about MRM -- does anyone have any comment about the acquisition of Smartpath (one of the better MRM providers) by DoubleClick.
This is just one of the mnay consolidations going on in the MRM marketplace - The big CRM players are starting to take this seriously guys - very seriously.
Someone must have been involved in a brand library or digital asset management system or marketing planning system.
Please don't be shy!
For what it is worth I think the takeover heralds a coming dawn for MRM with the opportunity for serious growth as the CRM market becomes saturated.
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