I have been impressed with marketers enthusiasm to test out social media marketing campaigns. As long as we can keep driving ground breaking ROI on the social media programmes I'm hopeful this growing sector will continue.

Have you noticed an up-turn in planned social media marketing budgets for 2009 compared to 2008?

Thanks

Joel

www.agency2.co.uk

The Social Media Agency

I know of a number of companies facing your dilema, some have staff constantly watching the blogs for offensive and profane entries, others have their posts go through a content management author/publisher gate so entries are reviewed before uploading.
 

So your solution to this depends on how much control you want over entries and what technologies including CMS you are using.  We have similar issues with clients and their intranets though generally as the bloggers are not anonymous the issues are different.

We also have a software solution that can sit in the author/publish loop and gatekeep entries for spelling, profanity, links, images and other custom checks.  The blog master is then alerted to issues or the entry can be blocked.  It works with various CMS products with a version specifically built for SharePoint.

With all the fastest growing/busiest websites at the moment being those specificaly social or heavily web 2 enabled then you are right this is a phenomenon that is not going away.

nick

thevirtualzone.co.uk

On 05:49:27 18 October 2008 Chido wrote:

Social media is a whole new phenomena that is going to remain for the foresseable future.

In a few days I am going to invite a select number of bloggers to comment on a new platform we are working on. I will invite them to just say anything about us. (Of course we are so confident with our service), however do you have any suggestions that you have to limit damage control , and is there a way that I can control content of whats posted.