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MD at Xavier Adam Public Relations
01 November 2000 07:04am
What do you folks think when a company goes bust on the PR firm which has built it up in the public eye ?
Does this reflect on the PR firm ? ie is it seen that the PR picks lemons ? What constitutes a lemon in today's climate ?
Or is it (as I seem to see) separated out... ie if the PR has done a good PR job that's enough and the client going bust is another matter ?
CEO at Econsultancy
01 November 2000 08:51am
In brief, I would say that the 2 are seen very seperately. There are many cases I can think of where the PR company has done a great job on a poor product which must be tough - all respect to them.
Clickmango was an example where I couldn't believe the success they had in getting press coverage. How far that was down to the PR company (Gnash Communications I think) or the founders and the product I'm not sure.
NB in this case (Clickmango) I think the product was actually very good - it was scuppered more by an unsustainable business model and unfortunate timing in the markets backlash...