MD at Xavier Adam Public Relations
01 November 2000 07:04am
What do you folks think when a company goes bust on the PR firm which has built it up in the public eye ?
Does this reflect on the PR firm ? ie is it seen that the PR picks lemons ? What constitutes a lemon in today's climate ?
Or is it (as I seem to see) separated out... ie if the PR has done a good PR job that's enough and the client going bust is another matter ?
CEO at Econsultancy
01 November 2000 08:51am
In brief, I would say that the 2 are seen very seperately. There are many cases I can think of where the PR company has done a great job on a poor product which must be tough - all respect to them.
Clickmango was an example where I couldn't believe the success they had in getting press coverage. How far that was down to the PR company (Gnash Communications I think) or the founders and the product I'm not sure.
NB in this case (Clickmango) I think the product was actually very good - it was scuppered more by an unsustainable business model and unfortunate timing in the markets backlash...
Many Voices, One Message: Shaping Valuable Conversations in Fragmenting Channels explores the current state of online communications through the eyes of senior communications executives from around the world. Produced in association with Bite Communications, the report includes chapters on the collision between digital and traditional communications, new roles for communications teams, the prospects for automation and skill sets for communicators in the future-present.
JUMP is Econsultancy's multichannel magazine in support of the multichannel event, JUMP. In this first issue of JUMP Magazine we focus on a number of areas that will help you to join up your business, including why brands should launch print catalogues and magazines, how to track inbound telephone calls with web analytics, emerging multichannel job roles, and why retailers need multichannel returns policies.
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register