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Media Account Director at LBi
08 September 2006 22:10pm
I'm wondering if anyone knows of or has experience using a tool that would keep track of trademarked terms that should only be used within official PPC Ads. Currently I'm having to check the SERPs manually at random times to ensure that affiliates and competitors are following the trademark rules.
Ideally this tool would send an email alert and potentially include details of the Ad that was being displayed for the trademarked term.
Suggestions appreciated.
Chris
SEO Director at Guava UK
21 September 2006 10:02am
We have a tool in house that does something similar but we don't license it out.
If you want something cheap and cheerful try Caphyon AWR http://www.advancedwebranking.com/features.html it looks like an SEO tool accept that it can also analyse PPC search engines in the same way. So you can schedule it to monitor the approved ads against certain keyphrases and email you if their rank changes when a competitor bids. You can also do competitive analysis.
Hope that helps.
Teddie
Media Account Director at LBi
21 September 2006 12:41pm
Thanks Teddie, I'll have a look at what it can do.
Chris
CEO at Market Sentinel
22 September 2006 09:37am
Hi Chris, We at Market Sentinel have a tool which could send you RSS alerts of the use of any key words on any (defined) webpage. Check us out at http://www.marketsentinel.com. The landline is 020 7793 1575. Best wishes, Mark Rogers
Founder & CEO at Digital Luxury Group, DLG
18 November 2006 21:51pm
We just launched BrandSweeper, a web-based software able to detect traffic hijacking and detect trademarked keyword abuse. http://www.brandsweeper.com/en/
Don't hesitate to contact us should you need more info.
David / IC-Agency (www.ic-agency.com)
On 22:10:39 8 September 2006 ChrisLewis wrote: