Recommended research
SEMPO State of Search Marketing Report 2012
The State of Search Marketing Report 2012, published by Econsultancy in association with SEMPO, looks in-depth at how companies are using paid search, search engine optimization (natural search) and social media marketing. The report looks closely at current practices and emerging trends across paid search and SEO, as well as their relationship with social media.
Best Practices in Digital Display Advertising
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
Owner at Boat Tech
22 May 2007 10:52am
I am trying to sell 23 quad bikes. I purchased a not inexpensive Web Window ad in the Sunday Observer directing interested parties to my site. I did not get one response.
I thought you may be interested in this information and may have some suggestions on how I can search out some prospects. As always my marketing spend is limited and now significantly in the red.
Freelance Web Consultant at architxt.net
22 May 2007 11:33am
I would give Google AdWords a go, as well as advertising on relevant sites.
Digital engagement & Social Media expert at Bertie.fr
22 May 2007 15:08pm
I would sell them with a "buy now" option on Ebay.
E-Business Consultant at Dan Barker
22 May 2007 15:56pm
when you say you didn't get 'one response' do you mean you didn't get a single site visit, or didn't get any communication/purchases from site visitors?
what's the URL of the site?
Owner at Boat Tech
22 May 2007 17:51pm
On 15:56:22 22 May 2007 danielb wrote:
My web site is www.boattech.co.uk I did not get any positive responses in the form of queries ,orders or other requests. I do not have stats on traffic trough my web site over the period after the add.
Managing Director at Shine Marketing
23 May 2007 11:05am
I don't wish to be harsh, but I imagine even if the ad had driven good volumes of traffic none of it would have turned into sales on that site.
A few points worth looking at:
- The homepage of the site has nothing to do with quad bikes, it is about boats
- when you get to the quad bikes page there is almost no information on itI looked twice at the site before I spotted the 'more information' link
- There is no phone number, and you are trying to sell a product worth almost £1,000
- Most of the product description is dedicated to a disclaimer
- The copy talks about delivery to the UK mainland yet your contact details are in Herfordshire?!
If this is a venture you are looking at carrying on in the long term, I'd suggest talking to a professional about the site, otherwise I'd set yourself up on Ebay and put some ads in Loot or a magazine dedicated to quad biking.Selling a product at that price point online is going to need some serious work to get the confidence of your customer. At the moment it looks like an afterthought to make a fast buck.
Sorry to be so negative but I wouldn't want you to go away with the idea that selling a product like that online is going to be easy.
Owner at Boat Tech
23 May 2007 15:40pm
Thank you for your advice. It is true that the extension to my normal site was rushed trough to facilitate the add. I am looking into Google Adds and will rewrite by web site with your points in mind. Thank you for your interest and comments.