Our average transaction value is approaching £1000 and we were experiencing a firghteningly high level of fraud. Introducing 3d Secure (VbV 7 Matercard SecureCode) shifted the risk on payments where the bank is enrolled in the scheme to the bank and away from us. Only about 30% of transactions are with credit cards coverd by this scheme and shopping cart abandonment doesn't seem to have been effected. For high value online transactions I would definitely recommend it.

On 12:39:28 22 March 2007 AidanCook wrote:

Hello,

As a consumer, I've been irritated by issues with Verified by Visa that in a couple of cases has led me to drop a transaction - anecdotally I know of a couple of other people who have had similar experiences.

This has given me a jaundiced view of the potential negatives of introducing VbV, but in a discussion of the topic on this forum some months ago, someone suggested that for them the anti-fraud benefits had out-weighed the lost business.

So, before I allow my personal prejudices to dictate my recommendations to clients, does anyone have more up-to-date experiences of increased drop-out vs. decreased fraud or merchant rates? Is the benefit more for the card issuers/banks, or does an associated reduction in merchant fees make it all worthwhile?

Cheers,

Aidan