Viral Marketing for luxury brand
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Online Marketing Manager at Liberty
05 July 2007 11:42am
Good morning everyone,
I was hoping you might be able to help me. I'm looking for a recommendation for a viral marketing agency who could help design a viral campaign rather quickly. Ideally, I am also looking for an agency that would be able to assist with seeding strategies. We are a luxury retail brand, so it would be great also if they had experience with other retail or luxury brands.
And advice or recommendations would be greatly appreciated.
Many thanks,
Alex
Partner at mp3cityguides
09 July 2007 09:01am
Hi there
I'm not sure I could help you with a viral marketing agency - although I do have some ideas. I'm actually writing an article for a well known marketing magazine about the marketing of luxury brands and I wondered if I could talk to about your campaign as it does sound very interesting.
Thanks very much
Best wishes
Simon Brooke
Director at inspire:
10 July 2007 07:31am
Hi Alex, take a look here http://www.germ2.com/ this is the Viral awards so you're bound to find something/someone to suit, also take a look at http://www.dickthompsonpresents.com and www.theviralfactory.co.uk
Cheers, Nick
Partner at The Flea
10 July 2007 07:38am
Hi,
We are India's first viral and WOM marketing agency and can help you out with viral marketing of your luxury brand at a cost effective price.
Please do mail me at sshibad(AT)fleaglobal.com
Looking forward to hearing from you.
Best regards,
Sunil
On 11:42:01 5 July 2007 AlexChristopher wrote:
Founding Partner at Naked Penguin Boy Ltd
10 July 2007 08:17am
Hi Alex,
Naked Penguin Boy can assist you with this, though we dont have experience with luxury brands we do have a lot of viral creation and seeding experience and have worked with retail and entertainment brands.
Drop me an email if you would like some more information or just to chat.
All the best
Rowan
VP Product Marketing at Firm
10 July 2007 14:53pm
You should have a look at DMC (www.dmc.co.uk), who have done virals for large brands. Good luck (I'm not part of the business, but have worked with the in the past).
Gary
CEO at TAMBA
11 July 2007 12:54pm
Hi Alex
We at TAMBA can help you out with this. We developed a game recently for a luxury designer goods retailer and have produced numerous viral games all with seeding provided by us. We hold the No. 1 position on the Viral Chart, have won seven awards in the last 12 months for viral (including NMA Effectiveness and Y Design Award) and two of our games featured in Marketing's Top 10 games of 2006.
Please give me a call if you'd like to discuss further.
Kind regards
Kay Hammond - http://www.tamba.co.uk
T: 0870 246 1737
On 11:42:01 5 July 2007 AlexChristopher wrote:
Head of CRM at Global Radio
16 July 2007 09:27am
Hi Alex,
You should try the agency that Oddbins.com uses!
Freelance at Language4Communications
16 July 2007 11:59am
Hi Alex
Once you've chosen your agency (there are lots of sound suggestions in previous replies), you might want to consider gauging awareness and sentiment towards you brand(s) before, during and after your campaign or even on an ongoing basis.
See www.asomo.net for more information on how we gather and extract intelligence from consumer generated media about brands, products, etc. We've monitored viral campaigns from consumer electronics as well as FMCG via agencies and directly for the client.
Call me on 0207 717 8475 if you would like to discuss this further.
Cheers
Jon Moody
Director at Lux Monkey
10 December 2007 19:40pm
Hi Alex,
I'm very late on this, but thought I'd drop you a message anyway.
We at Lux Monkey create video/viral content for many luxury brands including, Chanel, L'Oreal, Lancome, Nike and others...
Let me know if you are still looking...
Regards,
David
On 11:42:01 5 July 2007 AlexChristopher wrote:
>Good morning everyone,
>
>I was hoping you might be able to help me. I'm looking for
>a recommendation for a viral marketing agency who could
>help design a viral campaign rather quickly. Ideally, I am
>also looking for an agency that would be able to assist
>with seeding strategies. We are a luxury retail brand, so
>it would be great also if they had experience with other
>retail or luxury brands.
>
>And advice or recommendations would be greatly
>appreciated.
>
>Many thanks,
>
>Alex