Researcher at Wheel
04 February 2004 10:51am
Has anyone ever seen any statistics on viral seeding and the connection between numbers of people used as seeds and subsequent success rates of the campaign?
It’s a difficult one as ultimately the success of any viral campaign rest with the quality of the concept and execution....
Any pointers happily received!
Fndr at Majestic12.co.uk
04 February 2004 12:04pm
> It’s a difficult one as ultimately the success of any viral
> campaign rest with the quality of the concept and
You said it - technically speaking number of "seeds" in a viral campaign is not important because true viral compaign will have more people "infected" on every cycle, than in the cycle before, in geometrical progression.
For example, if every "infected" person "infects" 2 non-infected more, then even if you start with 1 person as your "seed" then you will end up "infecting" whole planet after just above 20 cycles. Naturally, the key sign of a true viral campaign is what I'd call "virulence factor", which in my example is 2. It is that factor that determines actual viral coverage and in fact it determines if a campaign is viral at all - strictly speaking if factor is less than 1 then campaign is in decline and will stop spreading after X cycles.
Ok, enough theory, here are some hard stats: we did some "viral" research in Jungle.com but we failed to achieve truly virulent factor being greater than 1, for us it was 0.1, which still meant we gained extra 10% of coverage that we would not otherwise have. I'd say very few campaigns are actually viral even though those who create it would (probably) disagree and (most likely) insist that "email a friend" is a viral feature.
MD at LaComunidad
15 July 2005 00:44am
We've been lokking around for a viral tracking solution for 2 years. We've tested Dart, Falk, Accipiter and more.. none of them all brought the solution we really wanted.
Since we are holey viral believers and launch many strategies and campaigns, we decided in 2004 to develop our own system.
It tracks viral campaigns and commercials outside websites. Realtime, worldwide and online. Based on the reach and response of their viral commercials, many a brands decided which internet commercial to broadcast in their tv campaign.
The system is being used in our own campaigns, but has also been used at viral campaigns for Heineken, Opel, SBS Broadcasting...and bu interactive and media agencies..
If you want to learn more about it.. log on to: viraltracker.net
This is not a pitch.. please check if it would fullfil your needs.. If you mail me I can mail you the screens of the system.. the results are not only smashing but also addicting.. you can see the viral campaign jump to all countries..
Producer at Ben Butterworth
21 February 2006 16:16pm
Hi, new to all this.
What sites/companies come recommended as those good to seed a viral?
21 August 2006 13:12pm
I'm very interested in the Viral Tracking Software. Please can you send me some more information.
On 00:44:15 15 July 2005 Iggypop wrote:
>We've been lokking around for a viral tracking solution
>for 2 years. We've tested Dart, Falk, Accipiter and more..
>none of them all brought the solution we really wanted.
>Since we are holey viral believers and launch many
>strategies and campaigns, we decided in 2004 to develop
>our own system.
>It tracks viral campaigns and commercials outside
>websites. Realtime, worldwide and online. Based on the
>reach and response of their viral commercials, many a
>brands decided which internet commercial to broadcast in
>their tv campaign.
>The system is being used in our own campaigns, but has
>also been used at viral campaigns for Heineken, Opel, SBS
>Broadcasting...and bu interactive and media agencies..
>If you want to learn more about it.. log on to:
>This is not a pitch.. please check if it would fullfil
>your needs.. If you mail me I can mail you the screens of
>the system.. the results are not only smashing but also
>addicting.. you can see the viral campaign jump to all
Account Manager at Cake/Viral Factory/Ralph/Freelance
14 September 2009 17:03pm
Ultimately it is down to quality and execution of the viral. However, seeding is proven to help. I've been working in seeding for four years (so I probably would say that!) but every campaign needs seeding to get started - generally speaking this involves contacting most influential bloggers.
Even if you have a very strong viral and place it on youtube, it will not necessarily get 500k views (what is generally considered as a successful viral). What is required, is as many opportunities to 'discover' the content on the web - this means adding it on reddit, all of the other video sharing sites and letting bloggers know about it.
The key part of blogger relations is identifying people who will find the viral interesting - is it a mobile phone or ice cream. Does it include dancing? For every element of a viral there is a community online who will find it relevant.
For stats, I think that 40 blogs posts is generally the target amount for a decent viral. Although, the more that people embed it, the better.
If you come across a viral on youtube, you can access the stats for it, and you'll see from this that thousands of views can come from one post on a high traffic blog. For me, it's all about these blogger relations.
There's a few case studies on my website at http://www.viralseeding.com if you want to see a bit more.
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