Web Analytics

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Bertie Stevenson
Director at Global Reviews

28 June 2006 15:53pm

Hi John,

I'm not going to comment on our services specifically (I'm sure Rob has done a good job of that).

All I'll say is that you get what you pay for!

Bertie

(from RedEye)
Ashley Friedlein Staff
CEO at Econsultancy

28 June 2006 21:35pm

Yup, I like this approach. Nothing to do with Google Analytics per se but everything to do with the recognition that the people skills are more important than the tool. So you can use this approach to get management to sanction spend on people skills (hard otherwise if you've already spent a load of money on technology) and then, once you've proved it can deliver ROI, you can always take on more sophisticated tools.

Ashley Friedlein, CEO, E-consultancy.com
Miles Bennett
Director at TargetStone

03 July 2006 11:33am

Sound advice - another good additional thing is to consider the audience. Executives aren't going to be interested in a lot of the detail. So perhaps look into creating a number of reports when working out your strategy / requirements.

Miles

miles@webanalyticsconsultant.com

On 12:34:47 28 June 2006 dcjarvis wrote:

Hi John
Here's a novel and rather controversial approach:
1. Define your requirements & objectives and document them
2. Get Google Analytics (for free!)
3. With the money saved, hire someone who really knows Web Analytics. You could pay them £50K pa or more from the money you saved with Google Analytics.
4. Get them to make Google Analytics deliver your requirements to a higher level of quality than the tools can on their own!

More here:
http://www.kaushik.net/avinash/2006/05/the-10-90-rule-for-magnificient-web-analytics-success.html

Cheers
David

On 17:01:08 23 June 2006 JohnGraham wrote:

Hello all,

We are looking at a few web analytics companies and I was hoping for your comments or experience on the following companies:

Site Intelligence
RedEye
SpeedTrap
WebAbacus
NedStat

Thanks in advance for your help on this. I'll be happy to feedback when we've heard from the companies.
Anonymous
23 November 2009 16:26pm

Good points but you are making the assumptive error that google analytics is a) free to implement (it isn't you are just saving on licence costs) and b) does what you need it to do from a business perspective (it's not bad but there are much better tools out there. As a gerneral rule of thumb all tag based solutions are hard to manage and only tell you the answers you knew you needed to know at configuration stage, i.e. blinkered). You need good people, a good tool, and good implementation / configuration. If you don't set it up right you will spend 50k on someone who spends their whole time threading data together and trying to fix the tool, rather than driving action.
Brian Ahearne
Director at Parker, Wayne & Kent

23 March 2010 11:25am

This has been really useful as I'm looking into developing a portfolio of analytics tools for our site that don't just give the same stats.

For your interest, I've just started using http://www.yoursitestats.com/ which is supposed to display "visitor's lifestyles, interests, hobbies and pastimes".

Brian