CEO at Econsultancy
07 November 2001 14:24pm
IAB (internet advertising standards, http://www.iab.net), ABCe (site auditing standards, http://www.abce.org.uk/), TRUSTe (personal privacy watchdog, http://www.truste.com) spring immediately to mind but who are the other leading standards bodies? What about e-commerce metrics for example?
Any pointers gratefully received.
Founder at TagMan
24 May 2004 12:43pm
ABCe and the IAB are membere of JICWEBS, Joint Industry Committee for Web Standards (http://www.jicwebs.org/). As such I would say JICWEBS sets the standards used by Online Marketers in the UK.
Marketing Manager at Nedstat
27 May 2004 15:17pm
These are definitely the leading bodies in the UK. Elsewhere in Europe, there's Diffusion Controle in France (www.ojd.com/fr). They monitor circulation of newspapers and periodicals and have been awarding qulaity marks for web analytics suppliers in France since 2001. KIA (www.kiaindex.se) is a Swedish organisation for online advertising, in which advertisers, media agencies & website owners work together. These are the only other bodies I've come accross.
Head at AOP
28 May 2004 17:16pm
The other bodies who agree metrics for the UK through JICWEBS are: the Association of Online Publishers (www.ukaop.org.uk), Institute of Practitioners in Advertising (www.ipa.co.uk), the IPA Digital Marketing Group, the Incorporated Society of British Advertisers (www.isba.org.uk), Newspaper Publishers' Association, and Newspaper Society (www.newspapersoc.org.uk).
So you can see that it's a very representative process! ABCE chairs the group.
Alex White, AOP
Free market research on digital marketing
Daily Pulse: award winning newsletter
It takes 30 seconds to register