The news that Tesco plans to offer collect from a store from 200 stores later this year (http://www.internetretailing.net/news.php?u=27&news_id=429@1174503269&cat_id=0) makes me think that in the end ecommerce will favour big and established retailers over pure-plays and mail order based companies. The news comes on the same day that Zendor points out that only 39% of the top 140 UK retailers offer ecommerce and a week or two after Hitwise reported that IKEA's beta ecommerce site jumped in without fanfare as the UK's 49th most visited ecommerce destination.

It seems to me that the 61% of well known high street retailers not selling online are leaving millions of pounds on the table by failing to offer ecommerce, despite their enormous brand recognition and trust advantages.

And yet, and yet. Amazon seems to be doing OK and plenty of technology and music sellers have been hurt by ecommerce. Perhaps it is all about product category.

not just selling online is succesfull or selling ofline sucessfull, its Brick and Mortor concept in commerrce apply here . to be succesfull in commerrce it is neccssay to have a  physical stores and website too, and again branding concept has changed its shpes in all era Agian its changing.