17 November 2008 19:20pm
I am launching a do-it-your-self banner ad creation and management service, I need to add a customer self service portal to my web site to allow our users to target and launch the banner ads they create to web sites within their targeted audience. Can anyone suggest a service that could help me with this.
Asst Manager-Traffic and Ops at Natural Search
18 November 2008 18:21pm
Sounds like a a good idea(similar to myspace's myAds), but wondering how you go about managing your inventory when more than 1 advertiser has same targetted audience.I really doubt if there's a software that can be worked in this way
However, here's my sugesstion
(1)You may try open source ad servers like OpenX & Google Ad Manager, see if you can create various logins with varied previelige.Or if you can afford you may think of going for a commercial ad servers like zedo, adtech, etc.This way you set different access to different advertisers.
(2)All ad servers including Open source gives APIs.If you a programmer or have programming team, create front end applications what your advertiser would use, and in the backend interface your application with the ad servers API.
(3)In the market there are many small ad server provider, check with them if they can customize their tool as per your requirement.
Hope this helps
19 November 2008 17:18pm
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