Web editor at Law Society
15 September 2008 15:21pm
I'm trying to work out what ad server solution is going to be best for my organisation.
We are a membership body which currently does not have advertising on our sites. We want an ad server that is flexible and easy to use across a range of Drupal built sites.
Having used Dart for Publishers from Doubleclick previously I'm unwilling to go for that again due to its complexity and the slowness of its UI.
I'm open to the idea of both hosted solutions and ones we can host ourselves. We have an Apache-MySQL-PHP server and another which I think is Java (!?). Our IT department could procure ASP.net servers if necessary.
The key elements we need are:
- ability to manage ads over multiple sites
- ability to create custom ad tags and ease of getting ad code onto pages
- simple UI and easy to set up campaigns
- CPM, CPC and tenancy based campaigns
- basic targeting (eg website zones/URLs)
- good reporting suite
There's currently no set budget - this is preliminary investigation, but there are many many ad servers and I don't really know where to start.
Any advice gratefully received!
Freelance Web Consultant at architxt.net
16 September 2008 02:28am
Have a look at OpenX - http://www.openx.org
It's a free solution that is easy to install and very flexible. You can set different zones to carry different types of banners as well as set up campaigns for individual advertisers.
Definitely worth installing and playing around with.
16 September 2008 08:32am
I have been checking it out actually. It looks really good - my only slight worry is the lack of support.
Is it easy to set up?
On 02:28:18 16 September 2008 LawrenceLadomery wrote:
>Have a look at OpenX - http://www.openx.org
>It's a free solution that is easy to install and very
>flexible. You can set different zones to carry different
>types of banners as well as set up campaigns for
>Definitely worth installing and playing around with.
Technical Project Manager (MBA, MBCS, CITP, CEng) at Naxtech.com
16 September 2008 09:31am
if you have someone slighlty technical who can install it for you so that you can play around, you'll see that it's not too hard to install it and play around with it. As for support, given that you have a strong technical team I do not think it would be such an issue. But I think it's probably best to give it aq try first and see how you like it.
CEO at Econsultancy
16 September 2008 10:09am
This is something we're looking at too - for the soon to be relaunched version of this site.
Currently we're looking at Adify (see http://www.adify.com/) and Google Ad Manager (https://www.google.com/admanager) which is still only in Beta but has the advantage of being free, integration with Google suite (e.g. Adwords, Analytics etc.).
07 October 2008 09:46am
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