1. Anonymous

    06 May 2010 17:55pm

    Looking to procure software for a large multi-brand set of websites to do tracking and targetting.  Have had quite a close look at Speedtrap's ABI+RTE.  What else is good?

    Thanks

  2. Rebecca Daneault

    Consultant at Independent

    13 May 2010 03:02am

    Avatar-blank-50x50

    What is your scope and what type of campaign are you looking to launch (ie. what are your goals)?  For retargeting, I'd recommend AdRoll (http://www.adroll.com) because of the extensive reach and ease of use.  If you already have your ads built, you can launch a campaign in a matter of minutes.

  3. Matt Clarke MSc

    Ecommerce Director at Monocore

    04 January 2011 20:57pm

    Matt Clarke

    BTBuckets is very powerful and integrates well with Google Analytics and Google Website Optimizer.

  4. Lara Slyfield

    Marketing at Intellitracker Limited

    31 May 2011 16:15pm

    Lara Slyfield

    Take a look at Cognesia. Their analytics product is called Explore which is very comprehensive. However, their new product Engage is amazing. It lets you personalise website content, target ads and promotions based upon the behaviour of site visitors and also test the effectiveness of multiple content options to multiple audiences.

  5. Lara Slyfield

    Marketing at Intellitracker Limited

    31 May 2011 16:16pm

    Lara Slyfield

    The link to the Cognesia Engage page;
    http://www.cognesia.com/products/engage.php

Reply to this thread

Log in to reply to this thread or join Econsultancy for free so you can post to our forums along with other benefits.