Looking to procure software for a large multi-brand set of websites to do tracking and targetting. Have had quite a close look at Speedtrap's ABI+RTE. What else is good?
Thanks
Rebecca Daneault
Consultant at Independent
13 May 2010 03:02am
What is your scope and what type of campaign are you looking to launch (ie. what are your goals)? For retargeting, I'd recommend AdRoll (http://www.adroll.com) because of the extensive reach and ease of use. If you already have your ads built, you can launch a campaign in a matter of minutes.
Take a look at Cognesia. Their analytics product is called Explore which is very comprehensive. However, their new product Engage is amazing. It lets you personalise website content, target ads and promotions based upon the behaviour of site visitors and also test the effectiveness of multiple content options to multiple audiences.
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06 May 2010 17:55pm
Looking to procure software for a large multi-brand set of websites to do tracking and targetting. Have had quite a close look at Speedtrap's ABI+RTE. What else is good?
Thanks
Consultant at Independent
13 May 2010 03:02am
What is your scope and what type of campaign are you looking to launch (ie. what are your goals)? For retargeting, I'd recommend AdRoll (http://www.adroll.com) because of the extensive reach and ease of use. If you already have your ads built, you can launch a campaign in a matter of minutes.
Ecommerce Director at Monocore
04 January 2011 20:57pm
BTBuckets is very powerful and integrates well with Google Analytics and Google Website Optimizer.
Marketing at Intellitracker Limited
31 May 2011 16:15pm
Take a look at Cognesia. Their analytics product is called Explore which is very comprehensive. However, their new product Engage is amazing. It lets you personalise website content, target ads and promotions based upon the behaviour of site visitors and also test the effectiveness of multiple content options to multiple audiences.
Marketing at Intellitracker Limited
31 May 2011 16:16pm
The link to the Cognesia Engage page;
http://www.cognesia.com/products/engage.php