Creative Agency Selection

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Ravi Shankar
MD at Natural Search Internet Solutions

19 March 2008 10:38am

Hi there,

We offer a comprehensive in-house web stratergy -creative, SEM, Display, Web Development(technical) services, web analytics and site usability. Our expertise lies in finance(secured loans, remortgages and debt management) and travel. Please let me know the next steps.

Regards,

Ravi Shankar

On 16:01:43 13 March 2008 alanlay05 wrote:

Hi there,

We are a pretty large financial services company that has under utilised its web resource over the past few years. Fortunately, we are starting to really focus on the obvious benefits of a commercial website.

Therefore, we are looking for a great agency that can help us with:

• User experience
• Creative (targeted and contemporary) development
• Tracking of campaign and end to end user experience

I would appreciate anybodies thoughts and recommendations for the above.

Any thought any one?

Thanks in anticipation of your time and advice.
Justin Cooke Enterprise
Managing Director at Fortune Cookie

19 March 2008 12:20pm

Hello Alan
The financial services sector is one of Fortune Cookie's key markets. We provide a full-service from strategy and creative to user experience to build.
Our work and the results we have achieved with Legal & General has been showcased at numerous e-consultancy events.
You can view a case study on the Legal & General project here
http://www.fortunecookie.co.uk/our-work/case-studies/legal-and-general.asp
We would be delighted to share some insight into some of the challenges and opportunities. If this is of interest do drop me a line on 020 7843 6753 or email justin.cooke@fortunecookie.co.uk
Kind regards
Justin Cooke
Managing Director
Vikas Tandon
Indigo Consulting

19 March 2008 16:56pm

Hi,
We are Indigo Consulting (www.indigo.co.in), one of India's leading digital marketing agencies with extensive experiences in the financial services domain. We have worked on large and small web projects with clients like HSBC, Barclays, Standard Chartered Bank, ABN Amro, HDFC Bank, Merril Lynch Mutual Funds, Prudential Mutual Funds etc. We have a mature offshore process having worked on projects for clients all over the world including the UK. And being in India, we'd be more cost effective. Please write to vikas@indigo.co.in if you would like to discuss.
Thanks
On 16:01:43 13 March 2008 alanlay05 wrote:

Hi there,

We are a pretty large financial services company that has under utilised its web resource over the past few years. Fortunately, we are starting to really focus on the obvious benefits of a commercial website.

Therefore, we are looking for a great agency that can help us with:

• User experience
• Creative (targeted and contemporary) development
• Tracking of campaign and end to end user experience

I would appreciate anybodies thoughts and recommendations for the above.

Any thought any one?

Thanks in anticipation of your time and advice.
Mark Bodoano
Managing Director at Digivate Limited

25 March 2008 15:03pm

Hi - At www.digivate.com we have a proven track record in your sector. We are genuinely full service. Please do make contact via our website and we will call you to tell you more about our case studies.

On 16:01:43 13 March 2008 alanlay05 wrote:

Hi there,

We are a pretty large financial services company that has under utilised its web resource over the past few years. Fortunately, we are starting to really focus on the obvious benefits of a commercial website.

Therefore, we are looking for a great agency that can help us with:

• User experience
• Creative (targeted and contemporary) development
• Tracking of campaign and end to end user experience

I would appreciate anybodies thoughts and recommendations for the above.

Any thought any one?

Thanks in anticipation of your time and advice.
Deri Jones
CEO at SciVisum.co.uk

28 March 2008 13:07pm

One agency versus several? Alan wanted "Tracking of campaign and end to end user experience".
Whilst many agencies can handle the web analytics side of that, that's not the case for specialist services like ours at SciVisum, measuring 24/7 the varying User Experience of slow downs/ sporadic errors that put off a random selection of visitors, anywhere between 1 and 10% - but are invisible to the analytics approach. *
None of the main agencies include what we offer (We're talking to a number of agencies, to include us as part of their overall portfolio - and our existing clients like Tesco and Premium Bonds are helping the agencies to see that there is a need out there).
But maybe in the fast changing eComm sector, it's harder to really find a one-size-fits-all partner than in slower-paced sectors - new things do keep coming along.
I guess the one-stop-shop versus best-of-breed debate will never go away :<)
Deri
scivisum.co.uk
* like the retail client bug, where 2 times in a hundred, no matter what you searched for on the site, it would wrongly respond with a 'nothing matches your query'. There were no outages; web analytics and tech monitoring said nothing because it was still a valid page... they were very pleased to reclaim 2% of lost sale journeys, as the tech team were able to fix it readily, once we'd proven it with hard evidence.
On 17:31:19 18 March 2008 SteveFarquhar wrote:

Thanks for your comment Lawrence - I do agree that a single agency can be more convenient if that is the priority. My client side online FS experience is that no single agency excels in all these areas though. For best results it is wise to build a collaborative culture across the marketing function to include the various agencies who are employed to provide specialist support. These are likely to cross all channels and media not just web.
Peter Kinahan
Managing Director at Kapito

02 April 2008 12:13pm

I agree entirely: there are simply too many disciplines involved. For our part, at Kapito, we are financial services specialists and we look first to a high-end conceptual approach before bringing in the sub-specialists who turn this into reality. You can see an example of this at www.mycash.ie which is a site just launched here in Ireland. There's also a webcast in the site.

As well as putting ourselves forward for the original subject of this thread, we're interested in partnering with UK creative agencies who wish to avail of the kind of specialist services we provide in order to fill out their offering to financial services clients. Anyone interested please get in touch.

On 17:31:19 18 March 2008 SteveFarquhar wrote:

Thanks for your comment Lawrence - I do agree that a single agency can be more convenient if that is the priority. My client side online FS experience is that no single agency excels in all these areas though. For best results it is wise to build a collaborative culture across the marketing function to include the various agencies who are employed to provide specialist support. These are likely to cross all channels and media not just web.

On 10:38:08 17 March 2008 LawrenceLadomery wrote:

"It looks like ideally you need a range of outsourced specialist agencies who are willing to work together to provide a cohesive web strategy"

Or one agency that takes care of everything?

This is certainly the preference of us working client-side.
Shane Osborne
Technical Architect at Willis Group Services Ltd

08 April 2008 21:02pm

Good evening

Based on the list you gave I cannot see why you cannot use just one agency, we perform the tasks you mentioned and a lot more for various companies including a very very large insurance agency.

If you would like to discuss this more in person or via email then please contact me at

We also can work we some 'preferred' specialist agencies if you do want to split the load between multiple people.

Hope to hear from you soon

Shane Osborne

www.punkyduck.com

On 16:01:43 13 March 2008 alanlay05 wrote:

Hi there,

We are a pretty large financial services company that has under utilised its web resource over the past few years. Fortunately, we are starting to really focus on the obvious benefits of a commercial website.

Therefore, we are looking for a great agency that can help us with:

• User experience
• Creative (targeted and contemporary) development
• Tracking of campaign and end to end user experience

I would appreciate anybodies thoughts and recommendations for the above.

Any thought any one?

Thanks in anticipation of your time and advice.
Adam Shallcross
Director at The Cogworks

09 April 2008 07:40am

Hi Alan

I am not sure if this is a little late but we are a full service agency with over 6 years experience in Insurance and private banking.

www.thecogworks.co.uk

Please drop me a line and we can maybe provide some useful information and help.

Kind regards

Adam Shallcross

On 16:01:43 13 March 2008 alanlay05 wrote:
>Hi there,
>
>We are a pretty large financial services company that has
>under utilised its web resource over the past few years.
>Fortunately, we are starting to really focus on the
>obvious benefits of a commercial website.
>
>Therefore, we are looking for a great agency that can help
>us with:
>
>• User experience
>
>• Creative (targeted and contemporary)
>development
>
>• Tracking of campaign and end to end user
>experience
>
>I would appreciate anybodies thoughts and recommendations
>for the above.
>
>Any thought any one?
>
>Thanks in anticipation of your time and advice.