The Online Media Report focuses on the online advertising landscape and how media buying has evolved in the last decade. The comprehensive report, which has a US focus but is relevant for a global audience, contains a detailed analysis of the current trends and issues affecting the marketplace, as well as an overview of emerging players such as demand-side platforms (DSPs).
Best Practices in Digital Display Advertising: How to make a complex ecosystem work efficiently for your organization is a comprehensive overview of display media advertising. Tailored to marketers who are attempting both branding and direct response, topics covered include emergent technology, key changes, and guidance on how to discover, buy, serve, and measure digital display media advertisements.
CEO at Vianova Spheeris
18 February 2010 17:23pm
Hi,
has anyone experience with Donovan Data System iDesk (digital media buying and campaign management software) or with Mediabank A|V ?
What's your opinion ?
Any idea of the price of these solutions ?
Corporate communications director at Donovan Data Systems
26 February 2010 14:29pm
Hi, we'd be delighted to show you what iDesk from Donovan Data Systems can do for your agency. We'll call you today.